NEWS & EVENT
GMS Financial Year 2022: PT Martina Berto Tbk Optimist for Better Performance Prospects in 2023
Today, Thursday (22/06), PT Martina Berto Tbk held the Annual General
Meeting of Shareholders to report the financial book that ended on
December 31, 2022. The annual financial and business report has been
received and also gets approval and ratification in the General Meeting
of Shareholders.
In the annual meeting, the Director of the
Company reported that the performance of PT Martina Berto Tbk (MBTO) in
2022 recorded an improvement compared to 2021 by spurring 70% of growth,
reducing losses, and fixing the cash flow. In 2022, the Company
succeeded to reach sale growth of Rp360,183 billion which was better
than in 2021, Rp210,528 billion. Meanwhile, the net profit after tax in
2021 was posted minus number Rp148 billion, it significantly decrease in
2022 to Rp42 billion.
In 2023, the Company targets 39%
profit growth worth more or less Rp500 billion. The Company optimist
could achieve the target by lower COGS from 63,04% to 61,17%, increasing
the effectiveness of marketing costs from 23,85% to 19,17% and general
cost from 21,15% to 14,89% so expected the company could achieve
business net profit Rp23 billion from the loss Rp26 billion in 2022 to
reach EBITDA from minus Rp8 billion into positive Rp37 billion.
Knowing
the business performance in the first quarter of 2023 is quite
pleasing, President Director of PT Martina Berto Tbk, Bryan Davit Emil
optimists the Company performance prospect will grow better this year.
In the first quarter only, Company was able to record sales worth
Rp112.434 billion and gross profit worth Rp38.679 billion, this number is much better
compared to the first quarter of 2022.
Bryan added to fix the
performance in 2023, Company will continue to improve the quality and
brand images for Sariayu Martha Tilaar, Biokos, and Rudy Hadisuwarno
Cosmetics specifically, packaging design rejuvenation, innovation,
product reformulation which still with the Clean Beauty concept,
investment in digital media and online sales, and also manufacture,
supply chain, purchasing, and consolidated financial accounting
refinement. Besides that, the Company will also sharpen the strategy for
marketing and multi-distributors which are Tiga Raksa and Penta Valent,
and the latest is with PT Parit Padang Global. MBTO also maintains and
strengthens its sales through PT Tara Parama Semesta (TPS), the umbrella
company for Martha Tilaar Shop (MTS) and online sales, and through its
unit business PT Cedefinfo which focuses in the contract manufacturing
field.
MTS through an omnichannel mechanism function as a
customer experience center for the customers and targets a more
middle-up class market with premium product variant compared to
independent outlets. Today, the Company has 9 outlets of MTS and 4 shops
in shops spread across the big cities of Indonesia. Meanwhile, PT
Cedefindo focuses on toll manufacturing with a resource-sharing
mechanism. Experienced since 1981, PT Cedefindo has produced around 80%
of indie brand circulation in the Indonesia market, in collaboration
with influencers, artists, public figures, college students, and young
entrepreneurs. Not only indie brands, but some multinational and
national companies also trust their production in PT Cedefindo. The
improved performance of PT Cedefindo and PT Tara Parama Semesta is
certainly expected to improve its parent company's total consolidation,
PT Martina Berto Tbk.